Most privacy policies are written by lawyers, for other lawyers, in a language that normal humans left behind sometime around 1987. This one is different. Everything in here is legally real. It's just written by someone who thinks you deserve to understand it.
Hello. I'm Jaymes Payten. Real person, not a faceless corporation. Not a robot. Not a data-harvesting operation disguised as a marketing consultant. Just a bloke who has been in marketing for 25 years and has somehow ended up with a website and a legal obligation to tell you how it works.
For the purposes of this policy, "I", "me", and "Jaymes" all mean the same person: Jaymes Payten, sole trader, operating at jpayten.com. "You" means you, the human reading this. "The site" means jpayten.com and all its pages.
I am the data controller. Which is a very official-sounding title that basically means: I decide how your data is handled, and I take responsibility for it. Unlike some people in this industry, I take that seriously.
Let's be specific, because vague privacy policies are the worst. Here is precisely what I collect and from where:
When you fill in a form on this site (like the Book a Call form), I collect your first name, last name, mobile number including international dialling code, email address, and the message you send me. I also log the time of submission and which page the form was on. That is it.
When you browse the site, standard analytics tools may collect anonymised data such as which pages you visited, how long you spent on them, your approximate geographic location (country or city level, not your actual address), the device and browser you used, and how you found the site. Think of it as the digital equivalent of a shop owner knowing "roughly 200 people came in today, most of them from Dubai, most arrived via Instagram." Nothing creepy.
I do not collect your date of birth, your financial information, your health data, your political opinions, your relationship status, your shoe size, or what you had for breakfast. None of that is relevant to whether I can help your brand grow.
Fair question. Here is a list of legitimate reasons, presented without any of the legal padding that usually surrounds these things:
What I will never do with your data: sell it, rent it, swap it for a favour, share it with random third parties who will then spam you into oblivion, or use it to bombard you with stuff you did not ask for. If you contact me, I will contact you back. That is the full extent of the transaction.
Not forever. Here is the general rule: I keep your data for as long as there is a legitimate reason to have it, and then I delete it. No warehousing your information in some forgotten database because I forgot to clean it up. That is not how I operate.
Form submissions are kept for up to two years, or until our business relationship ends, whichever comes first. After that, they are gone. If we end up working together, I will keep your contact details for the duration of that relationship plus a reasonable period afterwards.
Analytics data is typically aggregated and anonymised, meaning it stops being about you specifically fairly quickly. The raw data that could identify you is generally retained for no more than 14 months in line with standard analytics platform settings.
Email correspondence I keep for up to three years, because sometimes you need to look back at what was agreed. After that, unless there is a legal reason to keep it, it goes.
Let me be very clear about this one, because it matters: I do not sell your personal data. I never have. I never will. Your name, your email, your phone number — these are yours. Not a commodity. Not an asset on my balance sheet. Mine to look after, yours to keep.
There are, however, a small number of third-party tools and platforms that I use to run this site, and by necessity some of your data passes through them. In the interest of total transparency, here they are:
All third-party tools I use are required to handle data responsibly under their own privacy policies and, where relevant, under GDPR. I do not use a third-party tool unless I am satisfied it meets a reasonable standard of privacy. If one of them ever changes their practices in a way I am not comfortable with, I find a different one.
Under GDPR and applicable data protection law, you have a proper set of rights when it comes to your personal data. Most companies bury these in paragraph nineteen of their policy. I'm putting them front and centre, because they matter.
To exercise any of these rights, just email hello@jpayten.com with the subject line "Data Request." That is all you need to do. I will handle the rest.
The site uses cookies. Cookies are small text files that get placed on your device when you visit a website. They do things like remember your preferences and help analytics tools track visits. They do not contain your personal information in a readable form, and they are not a way of spying on you. They are more like a sticky note on your browser that says "this person has visited before."
For the full, gloriously entertaining breakdown of exactly which cookies are used, why they exist, and what you can do about them, I have written a dedicated Cookies Policy that is, if I do say so myself, also worth a read.
I will update this policy from time to time. Not for fun, and not to hide anything, but because the law changes, the tools I use change, and occasionally I think of a better way to explain something. The date at the top of this page will always reflect the last update. If I make a significant change, I will do my best to let you know.
If you have any questions about any of this, please do not sit there wondering. I am a real person and I respond to emails. The fact that this policy is written in plain English is intentional — it means you can actually ask a specific question, and I can actually answer it, without either of us needing a translator.
Get in touch about privacy
Email: hello@jpayten.com
Subject line: "Privacy Question" or "Data Request" — either works.
Response time: Within two business days. Usually same day if it's urgent.
I will not forward your privacy question to a legal team in a jurisdiction you have never heard of. I will just answer it myself. Because that is how this should work.
You now know exactly how your data is handled. More than most people know about any site they have visited this week. Fancy a conversation?
Book a Call →